Community Partners & Sponsorship

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Sponsorship Opportunities and Information

city of craft x: handmade decade

December 9, 10, and 11, 2016 ~ 60+ Vendors, Installations and Workshops ~ The Theatre Centre (1115 Queen Street West)

About the festival

Now in its tenth year, City of Craft is Toronto's largest independently-run, juried craft fair. Beyond featuring the unique handmade wares of more than 60 cutting edge craftspeople, City of Craft engages attendees in a celebration of Toronto's diverse craft culture through craft-based installations, free workshops, and craft-related programming. City of Craft is a place to buy, experience, share and re-imagine all things handmade.

about the collective

City of Craft is a collective of craft-engaged artists and organizers who aim to build community in the Toronto craftscape, support independent craftspeople and businesses, and encourage the larger community to get involved with crafty happenings in the city. We value the integration of craft, community and commerce and strive to communicate the cultural and economic merits of craft: members of the City of Craft community are given an opportunity to realize their potential as artists and entrepreneurs, and the public’s access to craft is increased through opportunities to purchase handmade work directly from the maker, and acquire new skills under the guidance of our workshop leaders. It is our mission to transform the traditional craft fair into a truly cultural event, creating an appreciation for contemporary craft that goes beyond the purely transactional interactions offered by prevailing craft fair culture, and to create accessible art experiences that engage people in their own community.

our audience

Our audience is composed of mostly young (20-40 year old) urbanites who are interested in supporting local artists and businesses. They include creative industry workers and arts students. Our audience also includes small business owners, buyers and curators scouting new talent for their retail shops, galleries or commissions. Because the festival takes place in the second weekend of December, we attract thousands of people looking for unique gifts for the holidays. Local neighbouring businesses along Queen Street West have reported increased sales and traffic during the weekend of the festival. We currently attract over 4,000 attendees each year.

City of Craft is eagerly anticipated by the media and receives press coverage from a growing number of supporters and outlets each year, including the Globe and Mail, The Toronto Star, BlogTO, Metro, The Torontoist, NOW Magazine, Chatelaine Magazine and CBC’s Metro Morning radio show.

Exposure for the festival, our artists, partners and sponsors currently reaches over 18,000 audience members through mailing lists, Facebook membership, and Twitter and Instagram followers. This is in addition to the combined, extensive social media reach of each of our individual collective members and collaborators, which include vendors who actively promote the festival, workshop leaders, installation artists, and dozens of community partners and sponsors.

In-Kind Sponsorship Opportunities

Your in-kind sponsorship allows us to keep City of Craft running smoothly in numerous ways. Donations of goods, coupons* and gift-certificates that could be included in our highly coveted swag bag giveaway, or as gifts for our tireless squad of staff and volunteers go a long way in helping us put on a great show, and in giving you and your company access to our large audience and community of craft loving citizens!

Here's what we need:

  • Items to include in our Swag Bags
    •  Screen-printed tote bags are given to the first 100 visitors through the door on Saturday morning. These Swag Bags have become the signature icon of City of Craft (prompting several other craft fairs to offer similar giveaways to match our popularity!) People line up for hours, even through snow storms, to be among the lucky 100 visitors to take home a beautiful hand-printed, made-in-Canada tote (designed by Doublenaut) stuffed with goods, coupons*, and gift certificates from sponsors who share our love of craft and creativity.
  • 65 thank-you gifts for our volunteers, staff, and workshop leaders
  • 70 hospitality packs for our vendors
  • Craft supplies for our free Craft Lab workshops (please request our wishlist by emailing coccraftlab@gmail.com)
  • Food and beverages - snacks for our volunteers and vendors
  • Beer for our opening night party! Help us provide a drink on the house for our 70 vendors.
  • Prizes for Instagram giveaways and contests

Please note that you are welcome to contribute goods in any quantity at all (though we would appreciate multiples of 10 for smaller items), and you can also target them to whichever of these uses you like. Want your goods in 20 of our Swag Bags? Great! Want your goods in all 100 Swag Bags? Perfect! Want to help us reward our volunteers? Amazing! Just let us know. We are also more than willing to work with you to build a sponsorship package that combines any of these elements and works best for you.

here's what you get:

In-kind sponsorship is calculated at the retail value of the goods provided, your donation will be recognized and rewarded according to these valuations as as follows:

CITIZEN OF CRAFT: Donation valued at $150 or more

  • Logo and link on the City of Craft website (www.cityofcraft.com/sponsors)
  • Social Media Shout Out: A feature of your donation and mention of your company in a group photo with up to 2 other sponsors posted on Instagram, Facebook and Twitter
  • Opportunity to offer promotional items (buttons, stickers, etc.) or coupons* in swag bags
  • Acknowledgement (text) in printed program (5000 distribution) given to all event attendees

 

ADVOCATE OF CRAFT: Donation valued at $300 or more

  • Logo and link on the City of Craft website (www.cityofcraft.com/sponsors)
  • Opportunity to offer promotional items (buttons, stickers, etc.) or coupons* in swag bags
  • Acknowledgement (text) in printed program (5000 distribution) given to all event attendees
  • Social Media Feature: A dedicated feature of your donation, you and your business posted on Instagram, Facebook and Twitter
  • Acknowledgement (text) on our digitally-printed promotional materials (posters and postcards) illustrated by design heavy-weights Doublenaut

 

COUNCILOR OF CRAFT: Donation valued at $450 0r more

  • Logo and link on the City of Craft website (www.cityofcraft.com/sponsors)
  • Opportunity to offer promotional items (buttons, stickers, etc.) or coupons* in swag bags
  • Acknowledgement (text) in printed program (5000 distribution) given to all event attendees
  • Social Media Feature: A dedicated feature of your donation, you and your business posted on Instagram, Facebook and Twitter
  • Acknowledgement (text) on our digitally-printed promotional materials (posters and postcards) illustrated by design heavy-weights Doublenaut
  • Blog mention featuring your contribution and profile of your business/studio/practice

 

MAYOR OF CRAFT: Donation valued at $600 or more

  • Logo and link on the City of Craft website (www.cityofcraft.com/sponsors)
  • Opportunity to offer promotional items (buttons, stickers, etc.) or coupons* in swag bags
  • Acknowledgement (text) in printed program (5000 distribution) given to all event attendees
  • Social Media Feature: A dedicated feature of your donation, you and your business posted on Instagram, Facebook and Twitter
  • Acknowledgement (text) on our digitally-printed promotional materials (posters and postcards) illustrated by design heavy-weights Doublenaut
  • Blog mention featuring your contribution and profile of your business/studio/practice
  • Signage prominently displayed at the festival: Artist Shannon Gerard will design and produce a "pennant" featuring your company name and logo to be displayed at the event

*Since we value all in-kind donations at retail value, we cannot calculate coupons that offer a percentage discount, only those that offer a dollar value (minimum purchase requirements are totally fine).

let's do this!

Just email our Sponsorship and Outreach Coordinator Shannon Gerard to get the conversation started: shannon@shannongerard.org

Please note that in order to meet our print deadlines, we need confirmation of participation by November 14th, 2016 to include your name on our posters and postcards. You can definitely become a sponsor after the November 14th deadline and still benefit from other rewards. Delivery or pick-up of your donation can happen any time until December 2nd, and can be arranged with Shannon.